Perot biographer and playwright Dave Lieber featured on Forbes.com
Forbes.com has recognized what readers of Dave Lieber’s new book – SEARCHING FOR PEROT – My Journey to Discover Texas’ Top Family – already know.
Author/columnist/playwright Dave Lieber can tell one heck of a story. He proves it once again in his book about the late Dallas billionaire Ross Perot (now available at www.PerotBook.com) and his companion play (PEROT! American Patriot) scheduled to open Feb. 11, 2022 at the Coppell Arts Center in Coppell, Texas.
Lieber is featured in a Forbes’ story: “How to tell a good business story that attracts clients.”
Dave Lieber is the popular “Watchdog” columnist at The Dallas Morning News and the author of nine books.
Forbes shares one of Lieber’s most important learning points for storytellers in businesses around the world. Lieber, a certified professional speaker, shows businesses, individuals and industries how to move their best stories forward.
In “How to tell a good business story that attracts clients” by Forbes contributor Henry DeVries, Lieber says, “The best part of any story is the worst part. Don’t skip through it.”
Lieber calls the worst part of a story “the low point.”
Ross Perot’s life, for instance, was filled with low points, Lieber says. “But because he was Ross Perot he was almost always able to overcome the low point and succeed.”
“I’ve noticed that most business storytellers ignore the most important part of the story,” Lieber told Forbes. “They fail to emphasize the low point, the worst part of the story for the hero – the problem that needs to be solved.”
Why is that important? “I teach clients to dwell In the low point,” he says. “Live there in the story long enough for the audience to feel the discomfort. Put the audience in the middle of the story. Make them feel some of the confusion, the difficulties and the challenges of the low point.”
In Perot’s life, he sometimes found himself at odds with government regulators, competitors, General Motors executives, Iranian revolutionaries and the Democratic and Republican parties.
In each of these stories, covered in Dave’s new book, the lessons of Perot’s ability to overcome adversity are seismic.
